ARGENTI
The future of fashion
"Argenti" is an innovative collection which combines human creativity and AI tech.
Argenti searches for the future of fashion. It plays with futuristic elements while envisioning how Morell brand collections will look in the future.
With this collection, the designer plays with the idea of her own future vision of the brand and style.
AS A MATTER OF FACT, THE REAL RELEASE DATE OF THE COLLECTION SHOULD BE 2028. The concept was created in 2022. However, the collection is envisioned to be produced on demand ,with the use of 3D printers, 6 years in the future.
Each piece from the collection is created using AI technology.
The question is not “Will AI replace fashion designers?” but rather “How can AI help fashion designers push the limits of their creativity?”
- October 2022 issue of Luxia Magazine
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"Mendacium"
A scream against mainstream media
Mendacium is an art project designed by Andrea Morell and captured by Tomislav Impric. The dress is handmade out of the newspaper pages as an artistic response to the ever-going media propaganda. Morell wanted to express the over-flooding of information on a daily basis as well as, never more present, fake news pushed by the mainstream media each day.
The editorial was published in Style Cruze magazine in July 2022.
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